SoKind Brandguide

Mother & baby friendly skincare
Natural · Vegan · Fragrance free · AllergyCertified

Made in Denmark - Launched in August, 2020

About SoKind

SoKind revolts against the flawed market for harmless baby and mom skincare, creating formulas grounded in our principles of purity and sustainability.

All our boxes are made in eco friendly FSC-certified boards that are 100% biodegradable and our bottles are made from endlessly recyclable glass, recyclable PET, and biodegradable bioplastic extracted from renewable and sustainably farmed sugarcane.

Products for women and pregnancy

  • The Pregnancy Skin Care Kit

    Our Pregnancy Skin Care Kit is composed carefully with a focus on 4 essential products for you who are pregnant.

    The products, all without perfume or other fragrances, can be used to give the skin the care it needs throughout pregnancy and after birth.

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  • Love Lines - Stretch mark balm

    Love Lines is a very rich and easily absorbed body balm, Naturally formulated Stretch Mark Balm with the effective, active ingredient Regestril™, which prevents and visibly repairs stretch marks.

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  • Blissful Moments - Belly sheet mask

    Blissful moments is a product that contains four skin-nourishing belly sheet masks. This is a calming and hydrating self-care essential, which is perfect for the growing belly, since it relieves the itchiness of the stretched skin.

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  • Pure Kindness - Multi-product

    A natural, preventive, and moisturizing multi-product that protects, heals, soothes, and rebuilds chapped, cracked, and dry skin anywhere on your own or your baby's skin.

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  • Silky Essential - body lotion

    Silky Essential is our nourishing body lotion. Packed with potent antioxidants, vitamin E and active botanical extracts to protect the skin from free radical damage. This is a powerful formulation, as it delivers lasting hydration and is absolutely mom and baby friendly to use during pregnancy and breastfeeding.

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Products for baby

  • The Dear Baby Skin Care Kit

    An essential bundle of head-to-toe products formulated for delicate baby skin. All products are made with carefully chosen natural ingredients to gently nourish, protect, and keep skin hydrated and softly smooth.

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  • Bubble Time - Shampoo & bodywash

    Bubble Time is a soft foaming shampoo and bodywash providing skin-essential moisture while mildly cleansing from top to bottom. The product is enriched with natural oat and nordic cotton to balance and prevent the skin from drying out.

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  • Little Miracle - Soothing nappy balm

    Little Miracle is an extra-moisturising nappy balm free from any harmful ingredients. This products is making every diaper change, nurturing and kind for baby’s sensitive skin. Little Miracle is nourishing, hydrating, and is made to soothe dry and damaged skin.

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  • Velvet Droplets - Baby bath oil

    Velvet Droplets is a calming and non-greasy bath oil to soothe and protect the delicate skin of the baby. It is organic and contains natural oils from oat and nordic cotton to restore the skin barrier and keep eczema at bat, leaving the skin supple and dreamy soft.

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  • Tiny Softness - Body lotion

    This product is an intensely nourishing body lotion to keep your baby’s skin soft and hydrated throughout the day. It is blended with mild plant-derived ingredients. The lotion helps protect the natural skin barrier of the baby’s skin.

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Colors

  • Text: #333333, #666666, #7C858E

    Colors:
    Row 1-10, left to right.

    Row 1: #B3A9A0, #C7BEB7, #DAD4CE, #ECE9E7

    Row 2: #7C858E, #9CA3AB, #BCC2C6, #DEE0E3

    Row 3: #D88D6D, #ECA68D, #F2C5B2, #F9E1D9

    Row 4: #B1B0C4, #C4C4D4, #D8D7E2, #EBEBF0

    Row 5: #E2E2EE, #E9E9F3, #F0F0F7, #F8F8FB

    Row 6: #BDA6A6, #D1BBBC, #E1D1D2, #EFE9E9

    Row 7: #CFC6C3, #DCD4D2, #E8E2E1, #F3F1F0

    Row 8: #B8C1C8, #C9D0D7, #DAE0E3, #ECF0F1

    Row 9: #BBC7BD, #CAD5CC, #DCE3DE, EDF1EE

    Row 10: #DBD8D8, #E9E7E7, #F4F3F3, #FAF9F9

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Content Package

You can find a link to the content package here.

The content package includes pictures for social media/lifestyle, packshots, and a logo package.

Please note that if you use any content from our Instagram or images from the content package named with an Instagram handle, you should tag both SoKind and the influencer.

Image Universe